In the bustling world of fashion and entrepreneurship, there are rare individuals who transcend the ordinary to create something truly extraordinary. Salma Sultan, the iconic newsreader of yesteryears, has embarked on a remarkable journey with her venture "Saree Sanskriti." It is not just a business endeavour; it is a homage to tradition, a celebration of craftsmanship, and a platform for dreams to flourish.

Sultan, who became a household name in the late 60s through her distinguished tenure at Doordarshan, captured the hearts of millions with her grace, style, and eloquence. She wasn't merely a newsreader; she was a trendsetter, known for her unique way of draping a saree and her signature rose tucked behind her ear. Her personal style left an indelible mark on Indian television, inspiring generations of viewers and news anchors alike.

Fast forward to the present, and Salma Sultan is once again in the spotlight, but this time for her entrepreneurial venture, Saree Sanskriti. The genesis of this venture stems from Sultan's deep-rooted passion for Indian art forms and her unwavering admiration for the skilled weavers and craftsmen who breathe life into every thread they touch.

Saree Sanskriti is not just about selling sarees; it is about preserving a legacy, honouring tradition, and empowering artisans. Sultan's vision is to provide a platform for these artisans to showcase their talent, creativity, and dedication to their craft. Each saree in her collection is more than just fabric; it's a masterpiece, meticulously woven with love, patience, and skill.

The journey of Saree Sanskriti by Salma Sultan began in 2016, but it wasn't until 2019 that it truly started to blossom. Sultan's commitment to excellence and her desire to make a meaningful impact have propelled her venture to new heights.

What sets Saree Sanskriti apart is not just the exquisite collection of sarees but the ethos behind it. Sultan believes in the power of dreams, and she sees her venture as a conduit for realizing the dreams of both artisans and patrons alike. By providing a platform for live demonstrations by skilled karigars, Sultan aims to bridge the gap between the creator and the consumer, fostering a deeper appreciation for the art of weaving.

At the heart of Saree Sanskriti is a commitment to authenticity, quality, and inclusivity. Sultan's journey from a newsreader to an entrepreneur is a testament to her resilience, creativity, and unwavering dedication to her craft. With each saree she collects, she adds a chapter to the rich tapestry of Indian heritage, ensuring that the legacy of our weavers lives on for generations to come.

Saree Sanskriti has an international clothing brand Naurah (USA) by Ayesha Khanna, who is Salma Sultan’s daughter. Naurah Design House has karigars & stitching unit for customisation. Salma Sultan along with her creative team  takes care of designing & styling. The sarees have been worn by celebrities like Shibani Kashyap, Radhika Chopra, well known singer,   Pinaz Masani, Shovana Narsyan, Rina Dhaka

Malaika Arora, Rupal Dalai owner JD Institute of Fashion & technology to name a few.

As Saree Sanskriti continues to evolve and expand its horizons, one thing remains constant: Salma Sultan's unwavering passion and dedication to her vision. Through her venture, she not only celebrates the artistry of Indian weavers but also inspires others to dream fearlessly and pursue their passions relentlessly. In a world driven by trends and fleeting fads, Saree Sanskriti stands as a beacon of tradition, beauty, and timeless elegance.