Artificial intelligence has been sparking creativity in unexpected corners, and food is no exception. Over the past year, AI-generated food visuals — from dancing spaghetti to animated sushi — have captured the imagination of social media users worldwide. Recently, another inventive take has taken Instagram by storm, blending the worlds of Indian cuisine and fashion in a playful, eye-catching way.

The viral reel, posted by the account @hoohoocreations80, presents popular Indian dishes not on plates, but as stylish clothing and quirky accessories. With a playful twist, the caption asks followers to picture their beloved meals transformed into fashion and lifestyle items. The video answers that with a series of imaginative AI renderings that have quickly become a hit among netizens.

The reel begins by showing a woman wearing a saree fashioned from a dosa, its crunchy, folded texture shaped to resemble the elegant drape of traditional Indian wear.

Next comes a whimsical handbag, designed from an assortment of colourful ice cream scoops packed tightly together, creating a vibrant, textured accessory. The creativity doesn’t stop there. A man appears wearing a shirt that looks soft and fluffy, its surface resembling a collection of idlis (steamed rice cakes) stitched together as fabric.

Another standout design is a popcorn dupatta — a scarf made by stringing together popped kernels, forming a cozy, wearable wrap that blends comfort with fun. The video also introduces two distinctive wristwatches inspired by beloved Indian snacks.

One features a pani puri theme, the watch's dial floats over a base of spiced water, while its outer rim is crafted from the crisp puri shell. The second design highlights the gulab jamun, using the round sweet as the dial’s central focus, adding a sweet twist to timekeeping.

Additional accessories include a jalebi hair clip, shaped like the classic orange sweet spiral, and earrings designed from dangling potato chips. The final touch in this unique collection is a suitcase modeled after a sandwich, complete with layers and textures that make it both playful and visually striking.

The reel’s creative concept has sparked lively reactions from viewers. While many admired the clever fusion of food and fashion — with comments like "Pani puri watch is fabulous" — others found some designs amusingly bizarre. Still, the video’s blend of humor and creativity has made it an undeniable hit across social platforms.