Amyra Dastur’s work has been taking her to places; the starlet has four releases this year – Mental Hai Kya with Kangana Ranaut & Rajkumar Rao being her first for 2019. Her sense of fashion has also become the talk of the town with everyone gushing over her. And well, it is that fashionista in her which has helped her bag her very first global brand endorsement.
A high street Swedish multinational clothing brand which is very well known worldwide and has even been endorsed by Beyoncé, Katy Perry, Miranda Kerr & David Beckham has roped Amyra Dastur now for its endorsement.
Relatively new to the Indian buyers, the brand opened its first stores in Delhi and Mumbai. Many celebrities have worn the brand for their promotions and can’t seem to get over it. In future the brand is also planning to open its stores in Navi Mumbai.
The brand was looking for someone young and fresh who is an upcoming talent and known for their red carpet fashion as well as street style and Amyra fits the category.
Speaking to the media about her assignment Amyra said, “It’s an absolute dream come true as I have been buying and wearing this brand ever since I started travelling abroad since it wasn’t available in India. Now that I’m endorsing it, I feel absolutely privileged and proud because I know they’re picky about the correct representation. I even remember in school I wrote my business paper about the brand and its brilliant marketing campaigns and how it grew into the multinational clothing company that it is today. It’s pretty cool to have researched it in the 10th grade and now to be shooting for the brand itself.”